Senior Marketing Analyst – Gibraltar

CRS Recruitment Ltd
March 5, 2018
Gibraltar, Gibraltar
Job Type
Secondary Category
Online Gaming - Analyst
Min. Experience
1- 2 years
Min. Qualifications
£40k - £45k Per Annum + Benefits & Relocation Package
Willing to Relocate


Our Client is a well-known Online Gaming / Sports Betting Company. They are now looking to meet with an Experienced Marketing Analyst.

Key Responsibilities

  • Provide complex commercial reporting around the P&L of a substantial marketing spend across multi-faceted sportsbook brands that aims to test the goals and KPIs of the group marketing strategies.
  • Create detailed reporting for a variety of new customer cohorts, monitor the performance of these players and track ROI blends which will feed into strategic spend decisions..
  • Optimise/develop player value prediction models and VIP flagging to help advance the suite of optimisation tools for the acquisition teams.
  • Drive the development roadmap for analytical tools such as Visual IQ, Adalyzer, Double Click to increase the insight capability for group marketing.
  • Take ownership of both top to bottom, and bottom up attribution models which will allow the business to see inter-channel dependencies.
  • Utilize the BI data infrastructure to improve on reporting and insight, in order to provide real-time optimisation opportunities to the marketing team.
  • Support the financial budgeting process and feed into the target KPIs from the individual marketing teams in order to drive consistent and accurate forecasting processes.
  • Build a network of contacts with senior leaders across the group in a locations across London, Gibraltar and Tel Aviv with the aim of getting a rounded view of marketing activity across all channels.
  • Provide weekly, monthly, quarterly and annual review reports which illustrate performance on all marketing spend

Qualifications and Educational Requirements

  • Degree required and MA an advantage.
  • Advanced Excel and systems skills

Specialist Skills and Experience Required

  • Advanced Excel and systems skills -SQL desirable and experience with databases and dashboards essential
  • Excellent modelling and analytical skills essential with strong commercial awareness of how to monetise VIPs
  • Previous experience in undertaking a wide variety of commercial analysis within the Gaming industry or e-commerce business sector
  • Good knowledge of sports and gaming activity
  • Ability to manage and manipulate large volumes of data
  • Proactive in looking for opportunities to drive improvements with strong problem solving skills
  • Ability to multi-task and manage a busy workload, good at working under time pressure

For a more complete Job Description, please submit your CV along with your Current Salary and Notice Period Details!

Drop files here browse files ...
We only accept Word Document Files

Related Jobs

March 14, 2018
HTML5 Game Developer - Gibraltar   Gibraltar, Gibraltar new
March 13, 2018
JAVA Developer - Gibraltar   Gibraltar, Gibraltar new
March 13, 2018
Paraplanner - Crewe   Crewe, United Kingdom new
March 13, 2018
March 13, 2018